The Complete Guide to Telemarketing Management

What You'll Learn: How to target prospects and tie in direct mail campaigns. How to shape an overall sales strategy. The psychological dimensions of telemarketing. How to write scripts that get results. Teaching your staff to overcome fear of phoning. Secrets of the hottest telemarketers.

Book Reviews

"By reading this book ... you will greatly increase your productivity."
- Noted Sales Expert Tom Hopkins.

"It's light years ahead of so-called "bibles" written by some of the self-proclaimed gurus in the business."
- In Between, The Bimonthly Newsletter from Teleprofessional Magazine.

"Joel Linchitz' Complete Guide to Telemarketing Management is just that - a rich, useful sourcebook full of everything the marketing professional needs to know about practical telephony."
- Inbound\Outbound

"The Complete Guide to Telemarketing will put you and your staff firmly on the winning side."
- Hello direct

Get the Most Out of Every Phone You Own!
More than half of all telemarketing programs fail within six months. On the other hand, successful tele-sales departments can generate $20 in sales for every dollar spent. This guide touches on every issue that will affect a telemarketing manager, from legal and ethical issues to the wide range of technology available. Included are dozens of worksheets, examples and charts, as well as appendices and a resource list.

To author Joel Linchitz, attaining maximum productivity in a telemarketing operation is a realistic, achievable objective. Linchitz has proved this over and over again during his years as a telemarketing consultant to some of the biggest names in the business. Linchitz is president of the Phone for Success Corporation, a New York-based firm that has created call centers and trained tele-sales reps since 1970.

Or - buy direct from Joel Linchitz by sending a check for $39.95/copy plus $5.00 s&h, made payable to Joel Linchitz, and send to:

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